Brand strategy and creative execution, from positioning and storytelling to campaigns, identity systems, and the ideas that make companies memorable.
Two months after Andreessen Horowitz doubled down on its New Media team, the firm is recruiting producers, creative directors, editors and scriptwriters in Los Angeles, and pitching them with a film screening.
Advertisers remain wary of AI-made ads, even as the output improves. A look at the trust gap, and at Waymark's new premium tier built from brands' own photos and footage.
Demandbase, Adobe and Multiply are handing B2B campaigns to AI agents. Few teams have decided who approves the work, or how their brand stays distinct.
Vanta's AI writing policy came from its general counsel, not marketing, and it signals where every company's rules for AI writing are headed next.
Tech layoffs in 2026 have already passed last year's total. More professionals are responding by writing in public, building owned audiences that don't disappear with their work login.
Companies are pushing CMOs toward efficiency and commercial strategy. The first public mistake nobody had the authority to stop will push them back toward owning the brand.
Manifest EVP of Strategy Geoffrey Director on why AI and younger customers are forcing banks to earn the trust their institutional authority once delivered on its own.
Meta launched Muse with one character across every partner and platform, then let that character get suggestive in the one place Meta doesn't sell ads.
Delve got kicked out over alleged fake SOC 2 reports and Corgi keeps picking fights online, and both are testing what the YC name still guarantees.
Clay's version went viral in August. Heidi Health published its own this week. Polarsteps and Leapsome sit in between. The companies drawing these lines are, almost without exception, the ones building AI.
Shopify CEO Tobias Lütke says employees are lobbing "AI slop grenades," and the real casualty is your brand.
